The Prisoner Wine Company released their newest, quality crafted wine, Unshackled, with a tasting party at Jewel-Osco’s in-store bar, Kinzie on the Rocks!
The Prisoner Wine Company approached us with the exciting launch of their new product line, Unshackled. They wanted us to create an environment similar to this bold, non-traditional wine-- a dark, mysterious, and alluring space to excite and introduce customers to their new favorite wines!
A bold and dark space was designed to create a unique experience with wine tastings, food pairings, branded premiums, live music, and interactive ways to win prizes.
In its first 21 days on the floor, thanks to these launch parties and sampling/promotional efforts as a whole, the Unshackled wines sold more than 500 units at Jewel-Osco stores!
Our welcome ambassadors ready to sample the Unshackled varieties to guests!
Unshackled Rose, Cabernet, and Red Blend all glammed up
Guests got to try all varieties of the wines, and once they had their favorite, they could buy a full pour at the bar for a special rate!
Food pairings from Pirro’s Sauce
Guests enjoying the party!
Guests posing with the Unshackled backdrop!
Stand Up Banner
Step and Repeat
Welcome Sign and Windowbill
Menu
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