Taste of AAPI and Business Expo

To celebrate Asian American and Pacific Islander Heritage Month, Jewel-Osco hosted a Taste of AAPI! This celebration and business expo highlighted various AAPI businesses, in-store sampling, live performances and more.

Challenge

With Asian American and Pacific Islander Heritage Month being in May, Jewel-Osco wanted to connect to the community, and educate shoppers about the traditions, customs and cuisines of various AAPI cultures all while showcasing products from participating brands!

Solution

We created the Taste of AAPI program at Jewel-Osco that celebrates Asian American and Pacific Islander Heritage Month. This event included in-store sampling, live musical performances, cultural activities, and giveaways! In addition, a business expo was held outdoors where AAPI businesses were highlighted and shoppers can connect with local business owners!

Visit our Customized Landing Page: atjewelosco.com/tasteofaapi

Event Highlights & Promotional Pieces

AAPI businesses set up outside where shoppers can connect with business owners

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