Jewel-Osco partners with Miller Lite to hold in-store demos that celebrate the love of football, the Chicago Bears and beer
To increase awareness and drive sales of Molson Coors' diverse range of beers and spiked seltzers in a competitive market, by capturing shoppers' attention and differentiating these brands from the competition.
Introducing “Bears. Beers. Beats” – an exciting in-store demo program designed to engage shoppers through their love of football, especially the Chicago Bears. During these pre-game demos, we create an immersive football-themed experience featuring a variety of MolsonCoors beverages. Shoppers can learn fun facts, participate in activities and giveaways, win amazing prizes including branded merchandise and even tickets, enjoy live music, and more, all in an amped-up in-store atmosphere.
Miller Lite and Vizzy demos throughout the Chicagoland area!
Our demo table ready to go!
A shopper entering to win Bears tickets
Shoppers enjoying the swag and picking up a pack of Miller Lite of course!
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