Our History
In 2010, GT Universe started as a consultancy, overseeing Jewel-Osco’s Hispanic Heritage and Black History programs. Through the years, we have grown our own activation team who plan and execute price point and ad activity, merchandising plans, social and digital efforts, and of course, impactful events in collaboration with 150 brand ambassadors from Chicago to the East Coast. We work with more than 200 brand, broker, distributor and retail partners every year, and now plan an array of large-scale, multifaceted cultural and specialty events like launch parties, women-owned business celebrations, summer grilling programs and more!