White Sox Home Opener Demos

Jewel-Osco is kicking off the White Sox baseball season with in-store demos that showcase Miller Lite, Vizzy, and Leinenkugel

Challenge

Effectively highlight various Molson Coors' products and increase brand engagement during the start of the baseball season.

Solution

Create an immersive and engaging program designed to captivate both baseball and beer fans. These demos showcase a variety of Molson Coors products and create a lively atmosphere that mirrors the excitement of the baseball season. During the demos, shoppers can try free samples, win fantastic prizes such as caps, shirts, koozies, and even enter to win game tickets. The goal is to provide a fun and memorable experience for shoppers.

Event Highlights & Promotional Pieces

Samples of Leinenkugel being handed out to shoppers

A shopper happy with their White Sox swag!

Shoppers picking up a pack of Miller Lite along with koozies to go with their beer!

A shopper entering to win a pair of White Sox tickets

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