Celebrate Black History

Jewel-Osco’s annual Black History Month features local minority-owned businesses sold on their shelves all year round

Challenge

As part of our everyday strategy to build loyalty with our ethnic communities, Jewel-Osco wanted to help local minority-owned businesses bring more awareness of their products to the community.

Solution

We put together an Annual “Celebrating Black History” event that was filled with product showcases from more than 25 local, small businesses, live jazz music, a charitable donation ceremony, raffles, giveaways, prizes and coupons and more!

Visit our Customized Landing Page: atjewelosco.com/blackhistory

Event Highlights & Promotional Pieces

Our welcome table gave out coupons to shoppers

Radio station WGCI on-site

Shoppers enjoying the event

Captain Curt showcasing his sauces to shoppers

Jewel awarding a $2,000 Charitable Contribution to By The Hand

Table signage, flyers and in-store shelf tags that are next to featured products in our events

Our end cap display featuring products from brands featured in our events

Our Chicago billboard on 119th, near Jewel-Osco’s Marshfield store

`