Jameson Cold Brew Launch Party

We partnered with Pernod Ricard to throw a brunch party to promote their new product, Jameson Cold Brew!

Challenge

Pernod Ricard unveiled their newest product, Jameson Cold Brew and asked us to create a brunch party to celebrate the launch at Jewel-Osco’s in-store bar, Division on the Rocks!

Solution

The brunch launch party included samples of Jameson Cold Brew, hot coffee-infused mixed drinks paired with brunch bites from Kodiak Cakes, live music, raffles and more for guests!

Results

On the day of the brunch, the Jameson brand as a whole was up 10% vs 2019!

Event Highlights & Promotional Pieces

Our team of ambassadors ready to sample Kodiak Cakes to guests!

Guests stopping by to try out some food along with their Cold Brew mixed drinks

Jameson’s new Cold Brew

Local Chicago DJ, Enrique, calling out raffle numbers!

Welcome Signage

Windowbill

keyboard_backspace
Back
`

What We Do

We create the ultimate brand activation focusing on the cultural consumer while tailoring to your needs

Learn more about Brand Activations
keyboard_arrow_right

Our Blog

Learn more about our team's diverse curiosities and talents, and how we apply them to our work.

Check out our interests and insights
keyboard_arrow_right

Meet the Team

At GT Universe, each of our shining stars are like family. The work we do would not be possible without the team behind it all. Learn more about us and see how you can be a part of the GTeam!

Learn about our team
keyboard_arrow_right

Let's Be Social

Say hi and follow us on our social channels for behind the scenes into our work, company news, employee highlights and more! We'll be sure to say hi back!

Ready to activate with us?

Contact GT Universe today to learn how we can help get your brand or business rediscovered

Get in touch today
keyboard_arrow_right

© 2024 by GT Universe, Inc. All Rights Reserved