Jewel-Osco’s Sips & Tips program features delicious coffee tastings, treat pairing and tips on brewing the perfect cup!
Many shoppers may not realize what goes into brewing the perfect cup of coffee and which brands can help them achieve that. Additionally, individual brands often struggle to stand out in a crowded market and effectively engage with consumers. There is a need to highlight coffee brands and their product portfolios, as well as provide brewing tips and tricks to Jewel-Osco shoppers, creating an enriching experience for both shoppers and featured brands.
Introducing "Sips and Tips," our interactive coffee demo program designed to take the guesswork out of brewing and put featured brands in the spotlight. Each session highlights a different coffee brand, making it easier for shoppers to interact and connect with the products. We brew delicious samples on-site, provide valuable brewing tips, and hand out exclusive coupons and swag. Participants can enjoy fresh coffee and learn expert techniques for making the perfect cup at home. With "Sips and Tips," we aim to educate and inspire coffee lovers, transforming their daily coffee ritual into an enjoyable and flavorful experience while boosting brand visibility and engagement.
The Cafe Bustelo demo table set up and ready to go!
A Shopper with a Cafe Bustelo freebie!
Lavazza demos that took place throughout the wintertime
Samples of Lavazza to keep shoppers warm
Shoppers loved trying our samples of PapaNicholas
A Shopper entering into our contest to win a cold brew coffee maker
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