Challenge
Chicago has the third largest Kosher community in the United States, and Jewel-Osco wanted to show shoppers they are an integral part of this community! So, in preparation for the Rosh Hashanah and Yom Kippur holidays, which is a busy shopping season, Jewel-Osco wanted to stay on top of shoppers’ minds with savings, deals and a fun time for all.
Solution
To get Kosher shopper’s inside their stores, we arranged a “The Taste of Kosher” customer appreciation event at Jewel-Osco’s premier flagship Kosher store in Evanston, Illinois! More than 4,000 shoppers enjoyed live entertainment from Uncle Moishy and kids had their face painted plus received caricature-drawings. There was also a customer appreciation BBQ and we highlighted the 50+ Kosher brands on Jewel Osco’s shelves with in-store samplings and more! Jewel-Osco showed the community that they are there for all of their needs!