To celebrate Asian American and Pacific Islander Heritage Month, Jewel-Osco hosted a Taste of AAPI! This celebration and business expo highlighted various AAPI businesses, in-store sampling, live performances and more.
With Asian American and Pacific Islander Heritage Month being in May, Jewel-Osco wanted to connect to the community, and educate shoppers about the traditions, customs and cuisines of various AAPI cultures all while showcasing products from participating brands!
We created the Taste of AAPI program at Jewel-Osco that celebrates Asian American and Pacific Islander Heritage Month. This event included in-store sampling, live musical performances, cultural activities, and giveaways! In addition, a business expo was held outdoors where AAPI businesses were highlighted and shoppers can connect with local business owners!
AAPI businesses set up outside where shoppers can connect with business owners
Shoppers love watching the lion dance performance
JoJo making a guest appearance to meet and greet attendees
A hawaiian barefoot performance
The Chinatown Chamber of Commerce
Ying’s Sauces were sampled in a delicious stir fry!
Shoppers loved trying out the samples throughout the store
Pop-up banner and in-store signage
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