Festa Italiana

Jewel-Osco invites you to celebrate Festa Italiana! Experience authentic Italian food and wine samples, live Italian music, and giveaways!

Challenge

With October being Italian-American Heritage and Culture Month, Jewel-Osco wanted to connect to the Italian community and showcase their wide selection of Italian brands

Solution

To celebrate the Italian community, we created our “Festa Italiana” program at Jewel-Osco. This included in-store sampling, live music, giveaways and live cooking demonstrations by professional chefs

Visit our Customized Landing Page: atjewelosco.com/festaitaliana

Event Highlights & Promotional Pieces

Brand Ambassadors greeting shoppers with coupons and freebies!

Italian Culinary Chef, Mario Rizzotti, sponsored by Monini, preparing Penne Pasta with Squash and Pancetta

Shoppers trying out Tiramisu with a shot of Pellini espresso

Carbone brought in Rossella Martinello who sampled dishes like Open-Faced Meatball Subs and Spaghetti and Meatballs

Live music from The Stevie Swing duo

Raffle winner of our Festa Italiana gift basket

Artist creating caricature drawings for shoppers

Table signage and endcap displays

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What We Do

We create the ultimate brand activation focusing on the cultural consumer while tailoring to your needs

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Meet the Team

At GT Universe, each of our shining stars are like family. The work we do would not be possible without the team behind it all. Learn more about us and see how you can be a part of the GTeam!

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